DATA WHERE-HOUSE

It is often said that home is where the heart is. And never before has that calling been any louder in higher education, as the need for Universities and Colleges to know exactly where “home” is stands at a premium. With a clear strategy to replenish outdated contact data and enough persistence, the welcome mat is usually close at hand. But not all doors swing both ways, and if it’s a revolving one, finding your way in may be quite a challenge.

For most institutions of higher learning, the cost of not staying updated on the whereabouts of alumni is far from measured in dollars alone. As if financial concerns aren’t enough, the detrimental impact on institutional advancement can permeate other areas of development as well. But, perhaps nowhere is the immediate pinch more apparent than in fundraising.

It should come as no surprise that affordability, immigration, political persuasion, and other key milestones have influenced millions of Americans, especially young adults, to move in with friends and family members.

​In fact, the share of 18- to 29-year-olds living with parents became a majority for the first time, surpassing the previous peak during the Great Depression era.

Compounding this shift in living conditions, the frequency in which people of all ages move nowadays are at historical lows, and it appears that Gen Z and Millennials are a big part of it.

The dynamics of communicating with one another in this new age has placed each indivudual’s personal preferences at a premium. From traditional snail mail landline cell/smart phone email – SMS text – social media and the internet in whole, the complexities and opportunities in multi-channel marketing are here to stay.

For the past two decades, AlumniLocators has been at the forefront in developing new solutions to help locate the data you need most, and it starts quite simply by listening. Our passion to understand your objectives is what drives us, as we continue to improve our business processes with more advanced search systems, and deeper data repositories at lower cost which we pass on to you!