WEALTH DATA
IDENTIFY YOUR MAJOR PROPECTS
The Simple Truths
Nobody quite knows your alumni the way you do, and the same goes for major donors you count on for the heavy lifting to achieve campaign goals – well at least most of the time.
It’s no surprise that the quickest way to success means finding new prospects who at least appear to have financial resources to tow the line. And let’s face it, nothing comes close to sizing up major donors like Income Data (and assets).
Culling through endless volumes of internal data and online resources – often assisted by consultants and industry experts using the latest analytics and modelling can take months, if not years to assess – not to mention a heavy price tag and limited resources from your Prospect Development Team. No doubt you’ve already built a culture that’s aligned with your institution’s financial goals over the next 5 years. The keys to getting there lie within – plus some help with crtical data you must know. Income data sets the table for all.
Income Data is only as good as it’s origination point and compilation – hopefully from a trusted source. And nowhere is that data more abundantly collected than from the biggest data compiler in the United States – of course the US Census.
The best part it’s absolutely FREE. Have a look.
At AlumniLocators, we provide income data at the household level – in part based on Census data, but also from extensive surveys throughout the year — over 1 milion in fact to ensure reasonable accuracy.
We provide two Income models: 1) one based on top-line income from all sources, and the other, perhaps more relevant – 2) expendable income, essentially what’s left after the bills are paid. Combined, they give a clear picture for the next “ask” at your Annual Giving campaign , Giving Tuesday event, and possibly a hot lead for your Major Gift officers!
We don’t profess or exaggerate what we know about your affluent constituents, nor do we deny there are countless other sources claiming to have data that we don’t. Income data is a big part, no doubt, but its never the panacea we’d like to think it is; nor should the cost be to obtain it. Moreover, reconciling the impacts from shrinking budgets, limited resources, and temporamental staff – not to mention endless meetings of stakeholders who don’t always see eye-to-eye – just might discourage you from even trying. Perhaps it’s time for a different look – a more practical perspective, without regret of overspending and under-promising… analysis paralysis?
Yes, it would be trite to say “it’s all about the data”. Leaving that aside, and more importantly, “HOW will you use it” and when is enough…ENOUGH!
AlumniLocators provides a simple, low-cost solution to separate your constituent Have’s from the Have-Not’s for a fraction of what you may already be paying.
Please let us know how our Income data can set you on a new, sensible path throughout the year!
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